Our Story

Activated Capital is a catalyst building more inclusive and innovative investment vehicles that can deliver top-tier returns (First Bottom Line), while working with communities to enable social, environmental and economic improvement (Second Bottom Line).

We believe

End-to-end equity participation is an essential alignment element to maximize risk-adjusted returns while dispelling the notion that investment strategies seeking financial and social returns have to to be regarded as mutually exclusive. We believe combining the two are simply sound business practice in order to drive our data-driven research with optimized investment decisions, higher transparency and thus better outcomes for our investors.

Key People

The Activated Capital team has strong foundation of partners with over 100 years of collective experience as investors and founding operators with proven expertise specifically in our targeted markets.

Joshua Burrell

Managing Partner

Mr. Burrell is a Managing Partner at Activated Capital. Prior to Activated Capital, Mr. Burrell most recently held the position of Director of Investments for Midas Capital, a private-equity real estate firm with a primary focus in hospitality assets located in the mid-west and southeast regions of the United States. Prior to his involvement with Midas, Mr. Burrell worked at Lazard Asset Management, a global investment banking firm in New York City with $216 billion in assets under management, where he worked in the Capital Advisory Group and directed investment assets preserving relationships with families, family offices, and endowments and foundations clients.

Between 2011 and 2016, Mr. Burrell worked as a Senior Analyst at Colonial Consulting where he evaluated and underwrote investment transactions and focused his time designated to socially responsible investment (SRI) opportunities, formulating investment decisions and tactical asset allocation strategies for endowment and foundations. In 2013, Mr. Burrell initiated the firms’ task force team focused on environmental, social and governance (ESG) investing and conducted extensive research on the industry, including company and real estate fund analysis. Beginning his career at Moody’s Investor Services, Mr. Burrell honed his analytical ability to pinpoint undervalued assets and went on to work in London, Paris, Hong Kong and Singapore offices.

Mr. Burrell received his executive education from Harvard University with a core focus in real estate. With roots as an influencer to local communities, Mr. Burrell has become a long-standing, integral board member for many charitable organizations including the New York Cares Foundation which promotes financial literacy, and he serves as a board member and ski instructor with the Gateway Disabled Ski Program. Mr. Burrell is a member of the New York Society of Security Analysts and as a member of the CFA Institute, John C. Whitehead Fellow of the Foreign Policy Association, and the New York Private Equity Real Estate Network (NYPEN). Mr. Burrell holds FINRA Series 7 & 63 licenses (inactive).

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Lane Campbell

Managing Partner

Mr. Campbell is a Managing Partner at Activated Capital. Starting in 2016, Mr. Campbell began helping a midwest based turnkey real estate company with several technology initiatives. Since 2017, Mr. Campbell has been the co-owner of a midwest based brokerage and property management company. Through these endeavors Mr. Campbell identified a pipeline of investment opportunities with strong fundamentals but outside the reach of many traditional financing structures and investors.

Mr. Campbell is a Founding Member of the Forbes Technology Council, an Advisor to the Lean Startup Company in San Francisco, a Mentor at Founders Institute, a Member of the F.B.I.’s civilian program InfraGard, the first Secretary of the Quantum Computing Working Group for the IEEE, and a Member of the Young Entrepreneurs Council. Prior to founding Activated Capital, Mr. Campbell founded Syntress, a technology company that was recognized two years in a row by CRN as one of the 250 fastest growing tech companies in the country. Mr. Campbell has served as the CTO for Vue Ventures since 2015. Mr. Campbell Co-Founded Humble Advisors (a registered investment advisory) in 2017. During his career, Mr. Campbell has moved between Chicago, San Francisco, and New York City having been engaged on projects with companies including Apple, Google, Motorola, Microsoft, and HP. Between 2011 and 2013, Mr. Campbell served as CTO for a privately held technology company as it grew from $2.5M to $50M in revenue before it was acquired. Mr. Campbell began mining for Bit Coin in 2012 and continues to advise several companies as they integrate blockchain.

Mr. Campbell received his education in quantum computing from the Massachusetts Institute of Technology EdX program. Mr. Campbell attended the University of Cincinnati studying Engineering. Mr. Campbell has volunteered for Defy Ventures, serving as a Mentor for an Entrepreneur in Training.

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Advisory Board and Operating Partners

Our Advisors and Operating Partners are aligned with our core team. They enhance our capabilities and provide access to targeted expertise within our markets. We feel strong alignment coupled with equity participation are key tenants to forging lasting strategic partnerships at every level in the investment process.

Management Operating Partners

Boots on the Ground.

Michael Jordan

Strategy Properties | Detroit, MI

Michael is the founder and President of Strategy Properties. Michael started his first company at the age of 19, while still a student athlete on a full scholarship to play basketball at the University of Detroit Mercy. Following two years of NCAA tournament play, Michael transferred to the University of Michigan to pursue a degree in Business Management. His natural-born passions in business have fueled his competitive drive to set high standards for himself and his companies.

Strategy Properties, Inc was formed in 2003 (under the name Jordan Ventures, Inc) with a primary focus on the construction of new homes throughout Wayne County. Michael’s vision further developed when he came across opportunities to invest in different segments of the real estate market. Michael began to take advantage of opportunities with lower calculated risks coupled with high returns, such as mortgage note purchasing and the sale of homes that his company renovated.

Michael’s desires are to continue the development of investment homes and to evolve with the ever changing economy and housing market, into the renovation and construction of residential, multi family, senior housing and commercial projects.

Michael was born and raised in Livonia MI, and currently resides in Dearborn, with his beautiful wife, who works as a Medical Doctor at the Children’s Hospital of Michigan and their daughter. Michael hopes that through his business ventures, and the continued success of Strategy Properties, he will continue to grow through his non-profit organizations structured to service those in need.

Douglas Skipworth, CPA, CFA

CrestCore | Memphis, TN

Douglas Skipworth, CPA, CFA has been in the residential real estate industry for over 15 years and currently co-owns CrestCore real estate brokerage and property management, which manages 2,500 properties in Memphis, TN for 500 real estate investors. Douglas owns several hundred of those rental units personally. Outside of work, Douglas enjoys reading, running, his family, his faith, and Mexican food.

Parveen Panwar

Senior Advisor | Strategic Relationships

Parveen is a international serial entrepreneur with extensive digital media and leadership experience in interactive media. He is a early pioneer in the video/content audience extension and digital media technology space in APAC and United States. He ran various successful companies in outsourcing, digital media, marketing, social and video platform space. He is an angel investor of Shoppable which is the most leading universal checkout technology platform. He has been involved heavily in real estate since 2011 when his first involvement was in remote Michigan town of Dundee.


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