Purpose-driven investing.

Beyond Returns: Connecting your investments to your values.

A note from Activated’s Leadership


Founded in 2018, Activated Capital was created to bring a measurable double-bottom line – financial and social return by aligning within the communities in which we serve – instead of the traditional top-down investment approach. 

Our founding belief are aligning investment capital with values while we continue to shake up an industry in dire need of change, by leveling the playing field because we believe our clients, families and friends deserve access to a better alternative.  

When you partner with us, you get activated access to our team of industry experts working diligently to deliver your investment returns while access to the knowledge you need to make an educated and empowered investment decision, and access to a fund manager that is grounded in transparency, accountability and committed to maintaining lines of communication that often get lost with other institutions.

Thank you for taking the time to consider us as your investment partner. We look forward to the opportunity to live up to our name as your Activated Access to growing your investment portfolio and prioritizing relationships over isolation by aligning yourself with investments that matter. 

Our Beliefs: The Activated meaning of alignment:

Investors Profit First

Investors Profit First

Our firm ensures lower upfront fees and we only participate after we meet specific performance benchmarks

Accountability is Key

Accountability is Key

It matters the most what you do when no one else is looking. Transparency is critical to success thus we’ve trademarked and report our own OZ Score ™

Don’t Rely on Appreciation

Don’t Rely on Appreciation

Buying assets below market value. The purchase price is one of the most important factors in the asset cycle, so by using our disciplined approach so we rely less on the need by someone else to buy it at a higher price. 

Early income creates value

Early income creates value

Our investors receive cash flows early and often, and won’t rely on later  distributions or profits from an asset sale


Guided by a rigorous 3-stage approach, Activated Capital selects from over 10,000 individual properties until only 200-300 are considered to be the right opportunity

What Our Investor
are Saying :

"I was immediately impressed with the investment experience and business model, their vision and of having a transformative impact from Josh, Parveen and the entire managing partners at Activated. It's this type of vertical aligned opportunity zone fund we've been looking for, when we started looking into how we can align our investments with our values. " - Courtney Krueger From Chattanooga, TN

What Our Investor
are Saying :

"My continued trust in Activated Capital team is exceeded by the prior result we've enjoyed by working with the talented performance-driven and highly experienced team" - Georgi

Key People

Activated Capital has strong foundation of partners with over 100 years of collective
experience as investors and founding operators in our target markets.

Housing is absolutely essential to human flourishing. Without stable shelter, it all falls apart”Matthew Desmond

Joshua Burrell

Managing Partner

Mr. Burrell is a Managing Partner at Activated Capital. Prior to Activated Capital, Mr. Burrell most recently held the position of Director of Investments for Midas Capital, a private-equity real estate firm with a primary focus in hospitality assets located in the mid-west and southeast regions of the United States. Prior to his involvement with Midas, Mr. Burrell worked at Lazard Asset Management, a global investment banking firm in New York City with $216 billion in assets under management, where he worked in the Capital Advisory Group and directed investment assets preserving relationships with families, family offices, and endowments and foundations clients.

Between 2011 and 2016, Mr. Burrell worked as a Senior Analyst at Colonial Consulting where he evaluated and underwrote investment transactions and focused his time designated to socially responsible investment (SRI) opportunities, formulating investment decisions and tactical asset allocation strategies for endowment and foundations. In 2013, Mr. Burrell initiated the firms’ task force team focused on environmental, social and governance (ESG) investing and conducted extensive research on the industry, including company and real estate fund analysis. Beginning his career at Moody’s Investor Services, Mr. Burrell honed his analytical ability to pinpoint undervalued assets and went on to work in London, Paris, Hong Kong and Singapore offices.

Mr. Burrell received his executive education from Harvard University with a core focus in real estate. With roots as an influencer to local communities, Mr. Burrell has become a long-standing, integral board member for many charitable organizations including the New York Cares Foundation which promotes financial literacy, and he serves as a board member and ski instructor with the Gateway Disabled Ski Program. Mr. Burrell is a member of the New York Society of Security Analysts and as a member of the CFA Institute, John C. Whitehead Fellow of the Foreign Policy Association, and the New York Private Equity Real Estate Network (NYPEN). Mr. Burrell holds FINRA Series 7 & 63 licenses (inactive).

Connect with Joshua Burrell

Parveen Panwar

Managing Partner

Mr. Panwar is a Managing Partner at Activated Capital. Parveen is an international serial entrepreneur with extensive digital media and leadership experience in interactive media. He is an early pioneer in the video/content audience extension and digital media technology space in APAC and United States. He ran various successful companies in outsourcing, digital media, marketing, social and video platform space. He is an angel investor of Shoppable which is the most leading universal checkout technology platform. He has been involved heavily in real estate since 2011 when his first involvement was in remote Michigan town of Dundee.

Aside from business, Parveen takes his altruistic combined with perfectionist approach within the non-profit sphere. Officially in 2019, he launched Activated Life, a registered 501(c)(3) non-profit organization, to mobilize communities and corporations to take collective action towards a mindset focused on positive thinking, celebrating life and living consciously with higher purpose. The idea is to bring global community of trusted, invested diverse group of changemakers help each other, their communities, and themselves to rise together for greater good. The Activated Life Organization addresses needs such as mental health, wellbeing, financial education, entrepreneurship and social good in different communities.

Connect with Parveen

Giving people the opportunity for home ownership and building positive communities is the first step in creating meaningful lifestyles”

Andrew Willis


Andrew is a Partner and Strategic Advisor at Activated Capital, bringing significant finance, entrepreneurial and leadership experience to his role. Andrew is also co-founder of Crossix Solutions Inc. and serves as Executive Vice President and Chief Financial Officer. At Crossix, Andrew oversees the finance, legal, contracting, data, regulatory and privacy teams, as well as human resources and IT. Andrew joined Crossix in 2004 from a career in investment banking focused on healthcare companies, most recently having helped to establish a Private Finance group at NM Rothschild in London. Before that, Andrew worked at Credit Suisse, both in the Private Finance group where he focused on raising private capital for companies, and in the Healthcare group working with a wide range of public and private healthcare clients on capital and M&A transactions.

Andrew believes strongly in the Activated Capital mission. He received his B.S.B.A. from Georgetown University, his M.B.A. from Columbia Business School, and his J.D. from Columbia University School of Law. Andrew serves as Co-chair of the Montefiore Einstein Council at Montefiore Medical Center and is a member of Columbia Business School’s Healthcare and Pharmaceutical Management Program Advisory Board. He is also a member of the New York State Bar.

Connect with Andrew Willis

Advisors, Counsel & Service Partners

Our Counsel, Advisors and Service Partners are aligned with our core team. They enhance our capabilities and
provide access to targeted expertise within our markets. We feel strong alignment
is key to forging lasting success at every stage in the investment process.
Fabiola Fleuranvil
Managing Partner at Icon Heritage Partners

Connect with Fabiola Fleuranvil

Marsha Parris
President at New York Grant Company

Connect with Marsha Parris

Nick Ledger
CFO at Third Seven Capital Advisors

Connect with Nick Ledger

Dennis Wall
CEO at Finance Requires Effective Education

Connect with Dennis Wall

Kimberly Lochridge
EVP at Engineered Tax Services

Connect with Kimberly Lochridge

Matthew Lockhart
CPA: Principal at Novogradac & Company

Connect with Matthew Lockhart

Jonathan Talansky
Partner (Tax), at King & Spalding

Connect with Jonathan Talansky

Richard E. Gottlieb
Partner at Manatt

Connect with Richard E. Gottlieb

Jetarika Pearson
CEO Pearson Unlimited

Connect with Jetarika Pearson

Jason M. Powell
OF Counsel at Dunn Carney

Connect with Jason M. Powell

Gianluca Santinelli, MACC, CPA
Managing Director

Connect with Gianluca Santinelli